AlphaPoint vs. HollaEx: A Comprehensive Comparison of White-Label Crypto Exchange Solutions

Selecting the right white-label crypto exchange provider is a crucial decision for businesses entering the cryptocurrency space. Your choice affects how quickly you can launch, your operational costs, and how efficiently your exchange runs after deployment.

AlphaPoint and HollaEx are both leading platforms, each offering a range of services tailored to different business needs. This detailed comparison will help you determine the best solution for your crypto exchange.

Why Compare AlphaPoint and HollaEx?

Both AlphaPoint and HollaEx are customizable turnkey crypto exchange solutions that can get your platform to market in weeks, compared to the months or even years typically required to build an exchange from scratch. They also help businesses save thousands of dollars on development costs.

However, their approaches and features differ significantly. Comparing how these platforms stack up in terms of liquidity, scalability, and security can help you make a more informed decision for your business.

Feature-by-Feature Comparison: AlphaPoint vs. HollaEx

Comparing the features of AlphaPoint and HollaEx can feel overwhelming if you’re unfamiliar with the platforms. We’ve simplified the process for you. Below is a head-to-head comparison of their core features to help you decide which solution best fits your next crypto venture.

Feature/Service	AlphaPoint	HollaEx
Core Offering	White-label crypto exchange, payments infrastructure, asset tokenization technology, payment card solutions, liquidity solutions, and wallet infrastructure	White-label crypto exchange toolkit with open-source flexibility and tokenization
White-Label Exchange Capabilities	Fully customizable white-label exchange solution with control over front-end and back-end elements	Easy-to-launch, customizable exchange with open-source architecture
Liquidity Solutions	AlphaPoint Remarketer aggregates liquidity from external exchanges; AlphaPoint Global provides in-house liquidity	Built-in liquidity from a network of over 100 exchanges
Tokenization Support	Tokenization of real-world assets via Polymesh	Supports the creation and trading of custom digital assets and coins
Payment Processing	Supports both fiat and crypto payment gateways	Offers fiat and crypto payment options integrated with third-party providers
Scalability	Enterprise-grade scalability for large exchanges and payment systems	Scalable for startups to medium-sized exchanges
Regulatory Compliance	Built-in KYC/AML features for global compliance	Supports KYC/AML compliance through third-party integrations
Security	High-level encryption, DDoS protection, multi-sig wallets, cold storage, and secure asset custody	Secure encryption, DDoS protection, and secure wallet integration
Customer Support	24/7 expert support for mission-critical operations	24/7 support with priority options for paying users
Global Reach	Serves 80+ countries, including exchanges, brokers, and fintechs	Global presence with operators in multiple regions
API Access	Full API for custom integrations and workflows	Open-source API with flexibility for custom integrations
Pricing	Tailored pricing to fit enterprise-level needs	Free version available, with paid tiers for cloud hosting and advanced features
Partnerships & Ecosystem	Strategic partnerships with global financial services and fintech ecosystems	Open-source community partnerships, integrations with multiple blockchain networks

Core Offering

AlphaPoint provides a comprehensive suite of products designed to simplify crypto market entry and promote efficient operations. These offerings include crypto exchange software, asset tokenization technology, payment card solutions, liquidity solutions, and digital asset storage infrastructure. 

Whether you’re launching a crypto exchange, enhancing platform liquidity, or introducing new asset classes through tokenization, AlphaPoint delivers the tools to help you succeed.

HollaEx, on the other hand, primarily offers a white-label crypto exchange platform. However, it’s not your typical white-label software — it’s an open-source toolkit. This flexibility allows businesses to modify their platform as needed. HollaEx also supplies asset digitization services, giving users access to new tokens.

White-Label Exchange Capabilities

Both AlphaPoint and HollaEx offer customizable white-label exchange software, but they have different strengths and flexibility.

With AlphaPoint, you have full control over both front-end and back-end features. Customization options include the user interface, equations, remarket depths, and trading thresholds, making it easy to align the platform with your branding and operational goals. To support this, AlphaPoint provides access to experienced fintech and blockchain experts to assist with platform customization and successful launches.

HollaEx, leveraging its open-source architecture, offers extensive customization flexibility as well. Users can modify the interface, upload branded graphics, add languages, and introduce new coins or tokens.

Liquidity Solutions

AlphaPoint includes unmatched liquidity solutions designed to ensure fast order execution and asset price stability. Offerings include AlphaPoint Remarketer, which pools liquidity from external platforms, and AlphaPoint Global, a proprietary in-house solution granting access to deep liquidity pools for more efficient market operations.

HollaEx provides native liquidity for key markets like Ethereum and Bitcoin. Its network includes over 100 exchanges, offering broad liquidity access through a decentralized pool of merchants and liquidity providers.

Tokenization Support

AlphaPoint supports the digitization of real-world assets, such as commodities, company shares, and real estate, via Polymesh. This feature allows businesses to offer new investment vehicles and tap into alternative capital sources.

For example, Elevated Returns successfully raised $18 million in capital in 2018 by tokenizing a real estate project, demonstrating the platform’s effectiveness in practical use cases.

HollaEx also supports tokenization, enabling users to create and list custom coins or tokens on their crypto exchanges. However, this functionality is limited to select plans.

Payment Processing

AlphaPoint‘s payment processing tools facilitate real-time crypto-to-fiat conversion, making it easy for investors to use their digital assets for everyday purchases. Through partnerships with international card processors like Visa and Mastercard, AlphaPoint also offers debit card functionality. This allows customers to pay for goods or services using their crypto balances wherever these cards are accepted.

HollaEx supports both on-ramps and off-ramps, enabling users to convert between crypto and fiat currency for seamless payment experiences. Additionally, the platform offers white-label debit cards to support everyday transactions with digital assets.

Scalability

AlphaPoint provides enterprise-grade stability, allowing you to meet growing customer needs as your platform’s trading volume increases. The technology powers some of the largest crypto exchanges and payment systems across Southeast Asia, Latin America, and Canada, showcasing its ability to support high-growth platforms.

HollaEx also offers a scalable infrastructure but is primarily suited for startups and medium-sized exchanges, making it less tailored for enterprise-level expansion.

Regulatory Compliance

As global jurisdictions continue to implement stricter crypto regulations, compliance features have become a must-have for businesses looking to enter the digital asset space.

AlphaPoint has integrated Know Your Customer/Anti-Money Laundering (KYC/AML) tools to support global regulatory compliance. This means you can deploy your platform quickly in many jurisdictions. Its customizable compliance workflows help you meet region-specific requirements more effectively. Additionally, AlphaPoint‘s advisory team assists clients in navigating complex regulatory landscapes, easing the burden of compliance management.

HollaEx also supports KYC/AML compliance, though it relies on third-party integrations rather than native tools — a more limited compliance solution compared to AlphaPoint.

Security

AlphaPoint offers robust security features to safeguard customer assets. These include high-level data encryption, DDoS protection, cold storage options, multi-signature wallets, and two-factor authentication (2FA). These stringent security measures helped Banexcoin, an AlphaPoint-powered digital platform, achieve PCI DSS compliance — one of the highest global data security standards.

HollaEx also provides multi-layered security, including biometric authentication, cold wallets, access management, 2FA, secure encryption, and DDoS protection.

Liquidity Aggregation

Both platforms support liquidity aggregation to help exchanges run more efficiently.

AlphaPoint stands out with dual liquidity solutions: AlphaPoint Remarketer, which aggregates liquidity from multiple external exchanges, and AlphaPoint Global, which includes access to deep native liquidity pools.

HollaEx, in contrast, relies solely on internal liquidity from its network of partnered exchanges.

Customer Support

AlphaPoint offers 24/7 support through online channels, phone, and live assistance for mission-critical operations to minimize the risk of service disruptions. Its support team consists of experienced professionals with deep knowledge of the digital asset space, ensuring businesses receive expert-level guidance.

HollaEx also provides 24/7 customer support but typically prioritizes higher-tier paying users. Immediate assistance may require upgrading to a premium plan.

Global Reach

AlphaPoint has a vast global reach, having helped over 150 asset exchanges, brokers, and fintechs in more than 80 jurisdictions. This extensive reach highlights the provider’s capability to serve diverse markets while adhering to varying regulatory standards worldwide.

HollaEx also operates on a global scale, having facilitated the development of over 100 crypto exchanges across 21 countries.

API Access

AlphaPoint provides comprehensive WebSocket and REST APIs for seamless platform integration. These APIs cover key functionalities such as liquidity solutions, market data access, order and account management, custody, and KYC/AML compliance, making it a developer-friendly choice for advanced exchange setups.

HollaEx offers an open-source API, giving developers programmatic access to its platform’s features. As such, they can develop custom integrations to enhance their exchanges’ functionalities.

Pricing

AlphaPoint offers tailored pricing based on the unique needs of each business. This custom approach ensures competitive rates and a detailed cost breakdown, making it a suitable choice for both enterprises and high-volume platforms.

HollaEx uses a tiered pricing model, which includes a free, open-source version for teams comfortable with self-hosting. Paid plans include:

• Cloud Basic: $900/month
• Cloud Crypto Pro: $2,400/month
• Cloud Enterprise: $13,900/quarter
• On-premise Exchange: Custom pricing

 

Partners and Ecosystem

AlphaPoint has built an extensive and collaborative network of partners to support businesses entering the crypto market. This network includes payment providers, KYC and AML solutions, market makers, liquidity providers, custody and wallet services, banking institutions, and trading surveillance tools. 

Notably, AlphaPoint partners with Polymesh, an institutional–grade permissioned blockchain designed for asset tokenization, to facilitate the digitization of traditionally illiquid assets.

HollaEx also offers a network of partnerships, though it primarily focuses on community collaborations with other exchanges and integrations across multiple blockchain networks.

Which is Better for Starting a Cryptocurrency Exchange: HollaEx or AlphaPoint?

Both AlphaPoint and HollaEx feature robust solutions that simplify the process of launching a cryptocurrency exchange. But the best crypto or forex white-label program depends on your unique needs, goals, and operational scale.

Here’s a summary of each platform’s key advantages to help you make an informed choice:

Key Advantages of AlphaPoint

1. Experience in the digital asset space: AlphaPoint has been delivering crypto solutions since 2013, making it one of the most established providers in the industry.
2. Global compliance expertise: The provider has successfully deployed over 150 exchanges in 80+ countries, demonstrating expertise in navigating complex regulatory landscapes.
3. Extensive Customization Capabilities: AlphaPoint offers advanced front-end and back-end customization, allowing businesses to tailor their exchange’s branding and trading functionalities.
4. Enterprise-Grade Scalability: AlphaPoint‘s infrastructure can grow with you, as evidenced by its role in powering platforms like Kii Global and Greenx. It’s also the only company to have successfully supported nationwide crypto adoption, playing a key role in the launch of El Salvador’s Chivo wallet — the first successful national crypto wallet. This scalability makes AlphaPoint an ideal choice for large-scale exchanges and payment processors.
5. Liquidity Solutions via Remarketer and AlphaPoint Global: AlphaPoint grants access to deep liquidity through its Remarketer, which aggregates liquidity from multiple exchanges, and AlphaPoint Global, its proprietary liquidity solution.
6. Advanced Tokenization Features: Through Polymesh integration, AlphaPoint enables businesses to tokenize real-world assets, providing an entry point into the growing digital securities market.
7. 24/7 Expert Support: AlphaPoint delivers around-the-clock support, ensuring businesses can address critical issues quickly and efficiently.

Key Advantages of HollaEx

1. Open-Source Flexibility: HollaEx is an open-source platform allowing businesses to customize and deploy their exchanges with ease. This flexibility makes it well-suited for startups and smaller operations seeking a cost-effective, customizable solution.
2. Built-In Liquidity: HollaEx features liquidity sourced from a network of over 100 exchanges, granting immediate liquidity access without complex integrations.
3. Affordable Entry with Free Version: HollaEx includes a free version for businesses interested in testing or launching a basic exchange, with paid tiers for cloud hosting and additional features.
4. Rapid Deployment: The user-friendly toolkit allows businesses to deploy an exchange in just a few steps, making it a fast and efficient path for market entry.

Which Platform is Right for You?

Choosing the right white-label crypto exchange platform depends on your business goals and key feature requirements. If you’re a startup or smaller business looking for an open-source solution with rapid deployment and built-in liquidity, HollaEx may be the better fit.

But if you need enterprise-level customization, access to deep liquidity pools, and advanced tokenization capabilities for real-world assets, AlphaPoint stands out as the stronger choice. 

Ready to see how AlphaPoint can power your crypto exchange? Request a demo today to learn more about our white-label crypto exchange solutions.