Choosing the right turnkey crypto exchange platform is the foundation of launching or scaling a successful exchange. As the crypto industry continues to grow at a breakneck pace — with 142 million new users entering the crypto market between 2023 and 2024 — businesses face increasing pressure to adopt innovative crypto technology to stay competitive and capture customer interest.
AlphaPoint and B2Broker are two leading technology providers in the space, each offering distinct advantages. In this comparison, we’ll examine their offerings, capabilities, pricing, and more to help you determine which is the best fit for your business.
Why Compare AlphaPoint and B2Broker?
Both AlphaPoint and B2Broker offer comprehensive crypto infrastructure. Whether you’re looking for a fully customizable white-label exchange platform or robust liquidity solutions, this guide will help you understand how these two providers can meet your business needs.
AlphaPoint vs. B2Broker: Feature Comparison
Choosing between AlphaPoint and B2Broker can be challenging without a complete picture of what each platform offers. To simplify your decision-making process, we’ve outlined the key features and services of both providers in the table and sections that follow.
| Feature/Service |
AlphaPoint |
B2Broker |
| Core Offering |
White-label crypto exchange, payments, tokenization, and liquidity infrastructure |
White-label brokerage, liquidity, and exchange solutions |
| White-Label Exchange Capabilities |
Fully customizable, end-to-end white-label exchange that offers full control over front-end and back-end operations |
Turnkey white-label exchange with limited customization options |
| Liquidity Solutions |
AlphaPoint Remarketer aggregates liquidity from external exchanges; AlphaPoint Global provides in-house liquidity |
Deep liquidity pools designed for brokers and exchanges |
| Tokenization Support |
Tokenization of real-world assets, integrated with Polymesh |
Supports tokenized securities and stablecoins |
| Payment Processing |
Fiat and crypto payment gateways with global remittance support |
Crypto payment gateways for Forex brokers, ecommerce platforms, and crypto brokers |
| Scalability |
Enterprise-grade scalability for large exchanges and payment systems |
Mid-market focus with scalability for brokers |
| Regulatory Compliance |
Integrated KYC/AML solutions for global regulatory compliance |
KYC/AML compliance through third-party integrations |
| Security |
High-level encryption, DDoS protection, and secure asset custody |
Secure architecture with encryption and DDoS protection |
| Liquidity Aggregation |
AlphaPoint Remarketer integrates liquidity from multiple providers to ensure efficient trade execution |
Aggregated liquidity pools for brokers and exchanges |
| Customer Support |
24/7 US-based expert support for mission-critical operations |
Standard support with priority for premium customers |
| Global Reach |
80+ countries across Asia and North and South America with clients spanning exchanges, brokers, and fintechs |
Serving clients in over 40 countries |
| API Access |
Full API access for custom integrations and workflows |
Standard API for brokers and payment providers |
| Pricing |
Tailored pricing to fit enterprise-level transaction volume |
Fixed pricing with tiered service levels |
| Partnerships & Ecosystem |
Strategic partnerships across global financial services, fintech, and tokenization ecosystems to deliver end-to-end solutions |
Primarily focused on crypto brokers and liquidity providers |
Core Offering
Both providers offer comprehensive solutions designed to help businesses launch their platforms more quickly and operate efficiently.
AlphaPoint‘s offerings, however, are notably more diverse. These include a high-performance, scalable white-label crypto exchange platform that reduces development costs and accelerates launch timelines. Additionally, AlphaPoint provides:
- Payment card solutions for greater user control over digital assets
- Wallet and merchant solutions tailored to financial institutions
- Tokenization technology for digitizing illiquid assets like real estate
- Liquidity infrastructure to enable seamless and efficient trade execution
B2Broker, on the other hand, focuses on white-label Forex and crypto broker software to help businesses establish brokerages quickly. They also offer liquidity solutions to facilitate efficient trading and software aimed at delivering cost-effective cryptocurrency exchange platforms.
White-Label Exchange Capabilities
Both AlphaPoint and B2Broker offer ready-to-use white-label exchange solutions, helping businesses save significant time and reduce development costs. Building an exchange from scratch typically costs $93,000–187,000, while white-label solutions cost $20,000-50,000.
That said, the two platforms differ significantly in terms of customization capabilities. AlphaPoint provides complete control over both the front-end user interface and back-end functionality, allowing businesses to tailor their platforms to meet specific needs. For instance, AlphaPoint enables customization of remarket depth, equation configurations, and pricing thresholds — features unavailable with B2Broker.
B2Broker also supports platform customization but offers fewer options compared to AlphaPoint, making it less flexible for businesses with unique requirements.
Liquidity Solutions
AlphaPoint delivers liquidity solutions through AlphaPoint Remarketer and AlphaPoint Global, ensuring smooth and efficient trading experiences. AlphaPoint Remarketer aggregates liquidity from multiple external sources to enhance order book depth, while AlphaPoint Global provides native liquidity to streamline trading operations.
B2Broker, meanwhile, offers deep liquidity pools tailored for brokers and exchanges. Their centralized liquidity solutions simplify access to liquidity providers, reducing the need for businesses to maintain individual accounts with multiple entities.
Tokenization Support
AlphaPoint empowers businesses to tokenize real-world assets like real estate, company shares, and commodities through Polymesh, unlocking new earning opportunities. This capability has already delivered tangible success for clients like Elevated Returns, which digitized one of its projects and raised $18 million, solidifying its position as a leader in blockchain innovation.
B2Broker, in contrast, doesn’t support tokenization of physical or digital assets. However, it does enable the use of tokenized securities and stablecoins on its platform.
Payment Processing
AlphaPoint provides seamless crypto-to-fiat conversion, allowing users to spend their digital currencies anywhere. By partnering with global card processing giants like Visa and Mastercard, AlphaPoint ensures customers can use their digital assets with ease, wherever payments are accepted.
Additionally, AlphaPoint offers merchant and retail mobile apps, delivering integrated payment solutions not only for individual users but also businesses looking to accept cryptocurrency transactions.
B2Broker also offers merchant solutions and a cryptocurrency gateway, allowing users to send, receive, withdraw, and transfer stablecoins, cryptocurrencies, and tokens.
Scalability
Both providers cater to businesses of varying sizes, but AlphaPoint stands out for its enterprise-grade scalability. The platform is optimized for high-volume trading environments, making it a reliable choice for large-scale exchanges and complex payment systems.
While B2Broker‘s infrastructure is also scalable, its primary focus is on brokers rather than large exchanges or high-frequency payment systems. This makes it more suitable for startups and mid-sized businesses with moderate trading volumes or transactional needs.
Regulatory Compliance
AlphaPoint adopts a proactive stance on regulatory compliance, offering integrated Know Your Customer / Anti-Money Laundering (KYC/AML) SDKs and support to ensure clients remain aligned with global standards. Additionally, the platform supports customizable compliance workflows, allowing businesses to address region-specific regulatory requirements effectively.
B2Broker provides KYC/AML compliance tools through third-party providers like IdentityMind, helping businesses meet standard regulatory obligations.
Security
AlphaPoint provides enterprise-grade security with robust features such as DDoS protection, cold storage, data encryption, and integrations for two-factor authentication (2FA). These measures ensure user confidence and safeguard operations.
For example, Banexcoin, a Latin American digital platform powered by AlphaPoint, remains PCI DSS compliant thanks to the provider’s stringent security protocols and layered architecture.
B2Broker also offers essential security measures, including DDoS protection, traffic encryption, and 2FA, to address its clients’ standard security needs.
Liquidity Aggregation
AlphaPoint provides liquidity aggregation through AlphaPoint Remarketer, a solution that combines liquidity from multiple providers to facilitate efficient 24/7 trade executions and minimize price slippage. Additionally, the Remarketer solution supports automated market-making, empowering users with greater control over their assets by eliminating reliance on third-party custodians.
B2Broker also offers deep liquidity pools, enabling businesses to build efficient Forex and cryptocurrency trading platforms. Their liquidity solution spans a variety of assets, including crypto, indices, metals, equities, and exchange-traded funds (ETFs), giving clients access to diverse trading instruments.
Customer Support
AlphaPoint delivers 24/7 expert support from experienced fintech professionals who assist with everything from platform customization to regulatory compliance. This ensures smooth exchange launches and ongoing operations with minimal disruptions.
B2Broker also offers 24/7 standard customer support to help businesses maximize their infrastructure and go to market quicker.
Global Reach
AlphaPoint‘s infrastructure powers fintechs, crypto exchanges, and brokerages in over 80 countries, helping businesses worldwide engage with the growing demand for cryptocurrency services. The platform’s global footprint continues to expand, meeting the needs of a diverse and evolving market.
B2Broker has also established an international presence — the technology solution provider serves customers in more than 40 countries.
API Access
AlphaPoint offers a comprehensive API framework designed for seamless integration with third-party solutions, such as messaging tools and custody providers. This flexibility streamlines workflows and enables businesses to address a wide range of operational requirements.
B2Broker provides standard API access, allowing businesses to integrate their platforms with external service providers, such as market makers, for straightforward workflows.
Pricing
AlphaPoint offers a flexible pricing structure tailored to the unique needs of each client. Whether you’re a startup or an enterprise, this customized approach ensures scalability and cost efficiency for businesses of all sizes.
B2Broker employs tiered pricing with packages categorized as Standard, Advanced, and Enterprise. Depending on the product and service level, these packages range from $1,000 to $10,000 per month.
Partners and Ecosystem
AlphaPoint boasts an extensive and supportive network of partners, including liquidity and custody providers, market makers, payment networks, and KYC/AML solution providers. This ecosystem enables end-to-end solutions, ensuring smooth global trading, advanced asset security, and regulatory compliance.
B2Broker also collaborates with a variety of vendors, such as liquidity partners, brokerage technology vendors, and Know Your Customer/Know Your Transaction (KYC/KYT) providers, catering primarily to brokers and trading-focused clients.
Which is Better for Starting a Cryptocurrency Exchange: B2Broker or AlphaPoint?
The answer to this question depends on your business’s unique needs. Here’s a breakdown of what each provider excels at:
AlphaPoint: Best-in-Class White-Label Exchange and Liquidity Solutions
- Fully Customizable White-Label Exchange: AlphaPoint‘s white-label exchange platform offers a high degree of customization, providing full control over the front-end user experience and back-end operations. This ensures that exchanges can be tailored to your branding, business model, and customer requirements.
- AlphaPoint Remarketer (Aggregated Liquidity from External Sources): AlphaPoint‘s Remarketer service aggregates liquidity from multiple external exchanges, providing your platform with access to deeper liquidity pools. This ensures tighter spreads and minimizes slippage, giving your users a superior trading experience.
- AlphaPoint Global (Native Liquidity Solution): AlphaPoint Global is AlphaPoint‘s proprietary liquidity solution, offering a direct source of liquidity for your exchange. Whether you’re looking to complement existing liquidity or use it as your primary source, AlphaPoint Global ensures reliable liquidity for smooth and efficient trading.
- Enterprise-Grade Scalability: Built for enterprises, AlphaPoint‘s infrastructure can handle the scale of large exchanges and complex financial ecosystems, making it ideal for businesses expecting high-volume transactions and rapid growth.
- Tokenization of Real-World Assets: AlphaPoint enables businesses to tokenize real-world assets, such as real estate, securities, and commodities, through its integration with Polymesh. This opens up new opportunities for businesses to tap into the growing digital securities market.
- 24/7 Expert Support: With around-the-clock expert support, AlphaPoint ensures that your exchange runs smoothly and any technical issues are addressed promptly to avoid downtime.
B2Broker: Liquidity and Brokerage-Focused Solutions
- Turnkey White-Label Solutions: B2Broker offers ready-to-use white-label exchange solutions that allow for quick deployment. However, they come with limited customization capabilities compared to AlphaPoint‘s fully customizable platform.
- Deep Liquidity Pools: B2Broker provides access to deep liquidity pools, which are particularly valuable for brokers and exchanges that require reliable liquidity to support their operations.
- Brokerage and Liquidity Solutions: B2Broker specializes in providing brokerage firms with liquidity and exchange solutions, catering to brokers who need access to crypto markets and liquidity for their clients.
- Fixed Pricing Packages: B2Broker offers tiered pricing models that make it easy for businesses to choose a service package that fits their budget.
- Standard API Integration: B2Broker‘s API provides brokers and liquidity providers with the necessary tools to integrate with their services, though the customization options are limited in comparison to AlphaPoint.
Why Choose AlphaPoint for Your White-Label Exchange?
If you’re looking for a fully customizable white-label exchange platform with aggregated liquidity solutions, advanced compliance and licensing workflows, and extensive scalability, AlphaPoint is the clear choice.
With over 11 years of experience in the crypto asset space and a track record supporting 150+ customers across more than 80 economies, AlphaPoint brings unparalleled expertise in exchange development, maintenance, and regulatory compliance.
Ready to learn more about how AlphaPoint‘s white-label exchange and liquidity solutions can transform your business? Request a demo today!
