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How Do Crypto Exchanges Make Money? 7 Revenue Streams Explained

Scott Bambacigno
Co-Founder & CEO at Alphapoint

Crypto exchanges make money mainly from trading fees: maker and taker fees, spreads on instant buy and sell orders, and withdrawal fees. Around that core, the largest platforms now earn a growing share from non-trading services such as interest on stablecoin and customer balances, staking commissions, margin and lending interest, custody and OTC desks. In 2025, transaction revenue made up 59% of Coinbase's net revenue, while Kraken's parent company Payward reported that 53% of its revenue came from non-trading sources.

The same model explains how most crypto companies that operate trading venues make money: they charge for access to liquidity, then monetize the assets customers leave on the platform. This guide breaks down each revenue stream, how it is charged, and what it means if you are planning to start your own crypto exchange.

Crypto exchange business model at a glance

Revenue stream Who pays How it is charged Depends on
Trading fees and spreads Retail and institutional traders Percentage of each trade; spread built into the quote Trading volume and market volatility
Interest on stablecoin and customer balances Stablecoin issuers, banks (via reserves) Share of reserve income on balances held Customer balances and interest rates
Staking commissions Users who stake assets Percentage of protocol rewards Staked assets and network reward rates
Margin, derivatives and financing Leveraged traders Interest, borrowing and liquidation fees Open interest and leverage demand
Crypto lending Borrowers Interest spread between lenders and borrowers Loan book size and credit risk
Listings, launchpads and IEOs Token projects Fees or allocations for launch services (policies vary) New token demand and exchange reputation
Custody, OTC and institutional services Funds, corporates, institutions Custody fees, OTC spreads, service contracts Institutional assets and block-trade flow

1. Trading fees: the core crypto exchange revenue model

Trading fees are the most common way crypto exchanges make money. Every time a user buys, sells or swaps an asset, the exchange takes a small cut. Centralized exchanges (CEXs) apply these fees to fiat-to-crypto and crypto-to-crypto trades on their spot trading markets, and the rates usually fall as a customer's volume rises.

What are maker and taker fees?

  • Maker fees apply to orders that rest on the order book and add liquidity because they are not matched immediately.
  • Taker fees apply to orders that fill immediately against existing orders and remove liquidity. Taker fees are usually higher than maker fees.

Kraken is a typical example: on Kraken Pro, maker fees start at 0.25% and taker fees at 0.40%, and both fall based on a customer's 30-day trading volume. Lower maker fees reward the traders and market makers who keep order books deep.

Spreads, deposit and withdrawal fees

  • Spreads: on simple buy and sell screens, many exchanges build a spread into the quoted price instead of, or in addition to, an explicit fee. Coinbase discloses that it includes a spread in quotes for basic orders and shows it in the order preview.
  • Deposit fees: less common, because exchanges want to encourage customers to fund their accounts.
  • Withdrawal fees: charged when users move crypto or fiat off the platform, often to cover network costs.

For a breakdown of typical rates by fee type, see our guide to how much crypto exchange fees cost.

Trading revenue is still the largest line for most venues, but it is also the most volatile. At Coinbase, consumer trading generated 82% of 2025 transaction revenue, which means results rise and fall with retail activity.

2. Interest on stablecoin and customer balances

The fastest-growing non-trading revenue stream is income on balances that customers hold on the exchange, especially stablecoins. When users hold fiat-backed stablecoins, the reserves behind them earn interest, and exchanges that distribute or partner with an issuer can receive a share of that income. In 2025, Coinbase reported $1.35 billion in stablecoin revenue, its largest subscription and services line.

For exchange operators, the lesson is that idle balances have value. The more customers keep assets on the platform, the more opportunities there are to earn on them, provided the arrangement is permitted by local regulation.

3. Staking services

Staking lets holders of proof-of-stake assets earn network rewards for helping validate transactions. Exchanges run or contract the validators, pass the rewards to customers, and keep a commission. Coinbase, for example, publishes a standard staking commission of 35% on assets including ETH, SOL and ADA, with lower rates for subscription members. Coinbase's blockchain rewards revenue reached $677.4 million in 2025.

Staking is attractive because it earns recurring revenue on assets that are not being traded. AlphaPoint's yield platform guide explains how exchanges package staking and lending into a single product.

4. Margin trading, derivatives and leverage

Margin trading lets customers trade with borrowed funds. The exchange earns in several ways:

  • Interest on the funds lent to traders.
  • Borrowing fees charged on top of interest for holding a leveraged position.
  • Liquidation fees charged when a position falls below its maintenance margin and the exchange closes it automatically.
  • Higher trading volume, because leveraged traders tend to trade larger sizes and more often.

Leverage also extends to derivatives such as futures, options and perpetual swaps, which exchanges monetize through trading fees and funding mechanisms. Coinbase's interest and finance fee income was $247 million in 2025. To see how margin products are structured on a single platform, read about spot and margin trading on APEX. Margin products carry real risk for users and usually require additional licensing, so they need strong risk management controls.

5. Crypto lending and borrowing

Many centralized exchanges run lending programs in which customers lend their holdings and borrowers pay interest to use them. The exchange acts as the intermediary, matching lenders with borrowers and managing collateral, and earns the difference between the rate charged to borrowers and the rate paid to lenders, or a fee on the interest. Decentralized finance (DeFi) protocols offer similar services on-chain, but exchange lending is a centralized, custodial product. Learn more in our explainer on what crypto lending is.

6. Listing fees, launchpads and IEOs

New token projects want visibility, and a listing on a well-known exchange can provide it. Some exchanges charge fees for listings or for listing-related services, but practices vary widely and are under scrutiny. Coinbase states that listing an asset on its platform is free, and a 2025 dispute over alleged listing payments saw Binance deny that it profits from token listings.

Exchanges can also earn from initial exchange offerings (IEOs) and launchpads, where the exchange vets a project and sells its tokens to users. Because the exchange stakes its reputation on the project, it typically charges the issuer for running the sale. Our article on crypto launchpads covers how these programs work.

7. Custody, OTC desks and institutional services

As banks, funds and corporates enter the market, institutional services have become a meaningful revenue line:

  • Custody fees: charges for safeguarding assets on behalf of clients, usually based on assets held. Executives weighing this model should understand the custody decisions to make before going live.
  • OTC trading: exchanges earn spreads or fees on large block trades executed privately, so big orders do not move the public order book. See how an OTC trading platform supports this business.
  • Institutional trading: Coinbase earned $479.7 million in institutional transaction revenue in 2025.

Kraken's 2025 results show how far diversification has gone: Payward reported that custody, payments, financing and other non-trading services produced more than half of its revenue.

Other revenue streams

Exchanges can also earn from subscriptions, payments and card programs, and from licensing their technology to other businesses. Custodial crypto wallets offered by exchanges are monetized through the same levers described above, including swap fees, spreads and staking; see our guide to white-label crypto wallets. Affiliate and referral programs, by contrast, are a customer acquisition cost rather than a revenue source: the exchange pays partners for each sign-up.

How much do crypto exchanges make?

Revenue varies enormously with scale, trading volumes and product mix. Two reference points from 2025:

  • Coinbase: $7.18 billion in total revenue, including $4.06 billion in transaction revenue and $2.83 billion in subscription and services revenue (Coinbase Q4 and full-year 2025 report).
  • Kraken (Payward): $2.2 billion in adjusted revenue, up 33% year over year, with $531 million in adjusted EBITDA (CoinDesk, 2026).

Most exchanges are far smaller. What these figures show is the direction of the business: the leaders are reducing their dependence on trading fees by building recurring revenue on top of customer assets.

Is owning a crypto exchange profitable?

Running a crypto exchange can be profitable, but profitability depends on three things more than on any single fee:

  1. Revenue mix. Exchanges that rely only on trading fees are exposed to market cycles. Adding staking, lending, custody or OTC services smooths revenue.
  2. Cost base. Technology, security, compliance and liquidity provision are the largest costs. Licensing a proven platform usually costs less than building one; our breakdown of white-label crypto exchange costs compares the options.
  3. Regulatory permissions. Many revenue streams, including margin, lending and staking, require specific licenses in each market. Check which crypto trading licenses apply before planning products around them.

FAQ

How do crypto exchanges make money?

Mainly from trading fees and spreads on every trade, plus interest on customer and stablecoin balances, staking commissions, margin and lending interest, listing and launchpad services, custody and OTC trading.

Where do crypto exchanges get their coins from?

Mostly from their users, who deposit assets and trade against each other on the order book. Exchanges also source liquidity from market makers and liquidity providers, and from OTC counterparties for large orders.

Do crypto exchanges charge listing fees?

Policies differ. Some exchanges charge for listing-related services, while others, including Coinbase, state that listing is free.

What is the most profitable revenue stream for a crypto exchange?

Trading fees remain the largest for most exchanges, but recurring streams such as stablecoin interest and staking are growing faster and are less dependent on market volatility.

Power your crypto exchange with AlphaPoint

The exchanges with the most resilient revenue combine trading with yield, custody and institutional services on one platform. AlphaPoint's white-label exchange platform gives banks, fintechs and brokerages the infrastructure to launch these revenue lines under their own brand. For a deeper look at the economics, download our guide on how crypto exchanges make money, or book a demo to see the platform in action.

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