Cookie Notice
Updated: Dec 28, 2023
AlphaPoint Corporation (together with its affiliates and subsidiaries, AP Global S.A. de C.V. and AP Global Ltd. “AlphaPoint”; with use of the words “Our”, “Us”, or “We” referring to AlphaPoint), uses cookies and other tracking technologies to enhance your experience on our Site and Services. This Cookie Notice (“Notice”) includes information on how we use cookies and how to manage cookies. It also describes the different types of cookies we use in connection with our Sites (e.g.,https://alphapoint.com/ ), Services, and Marketing Activities. To learn more about our data privacy practices, please read our Privacy Policy. Capitalized terms not defined in this Notice are defined in our Privacy Policy.
What Are Cookies?
Cookies are small text files that store information on the browser of your device when you visit a website. These text files are read by websites and help identify your computer when you return to a website. Cookies enable us to analyze how our Site is used and to monitor Site performance so we can improve and manage the Site.
We and our service providers use:
- Persistent cookies that last until you or your browser deletes them or until they expire and session-based cookies that last only while your browser is open on your device and are deleted automatically once your browser is closed.
- First-party cookies that are served directly by us to your device. Third-party cookies are served by another party on our behalf.
How We Use Cookies and Tracking Technologies
We use cookies and other tracking technologies to:
- Administer and improve our Site and Services
- Enhance user experience
- Monitor Site usage and trends
- Analyze users’ movements around the Site and Services
- Gather demographic data about users
- Deliver advertisements and other marketing communications
- Perform and measure effectiveness of Marketing Activities across devices
Specifically, we use the following types of cookies:
- First Party Cookies: We use cookies that are necessary for our Site and Services to run, including optimizing or powering features on the Sites and helping us identify irregular or fraudulent behavior. For example, we use Google Analytics to help us: (1) understand how visitors arrive at our Site; (2) monitor Site usage; (3) remember you when you return to the Site; and (4) conduct research to improve our Site and Services.
Our Site automatically collects your IP address, internet browser type, device identifiers, and device data in server logs to support the functionality of the Site and provide information to you that is relevant and error free. We also collect information about your interactions with our Site, such as the date and time you visit our Site, the pages of our Site you visit, the amount of time you spent on our Site, and the number of times you return to our Site.
To learn more about the privacy practices and opt-out mechanisms for cookies we use, please visit the following sites:
- Google’s Cookie Policy
- LinkedIn’s Cookie Policy
- Facebook’s Data Policy
- Hubspot’s Cookie Policy
- Third Party Cookies: We partner with third party service providers on our Site and Services to help us: (1) market products and Services; (2) monitor which ads have been served to your browser; (3) which webpages you were viewing when such ads were delivered, and (4) provide you advertising based on your browsing activities and interests. Our partners may use cookies, web beacons, pixels, and other tracking technologies that collect your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data.
To learn more about the privacy practices and opt-out mechanisms for third parties that we use, please visit the following sites:
- Facebook’s Data Policy
- LinkedIn’s Privacy Policy
- Google’s Privacy and Terms
- Analytics: We use third party analytics and marketing integration services, such as Google Analytics to track and optimize our Sites’ performance and Marketing Activities. To learn more about the privacy practices and opt-out mechanisms that we use for analytics purposes, please visit the following sites:
- Google’s Privacy and Terms (Google Analytics)
- Web beacons: We use web beacons (clear images) in our emails to let us know when you open an email. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
How to Manage Cookies
You can block or disable cookies or other tracking technologies on your device at any time by changing your preferences or options menu in your browser(s). You can also reject or delete the cookies that are stored on your device. You can still use our Site if you block or delete our cookies, but your ability to access certain Site features may be limited. To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org/.