Bancolombia Group Brings Digital Asset Exchange Wenia to Retail Customers
Bancolombia Group has ventured into the digital assets market with the introduction of Wenia.
The fintech industry is expanding rapidly around the world, with companies leveraging innovative technologies to transform financial services. A key driver of fintech growth is the adoption of digital assets and blockchain to streamline payments, banking, investing and more. However, building the infrastructure to support enterprise-scale digital asset capabilities presents daunting complexity and costs. This case study profiles how AlphaPoint, a leading fintech infrastructure provider, enabled a Latin American firm called Kii Global to overcome barriers and quickly launch transformative digital asset solutions for cross-border business payments in the region.
Kii Global is a vertically integrated fintech company based in Colombia. It’s the first blockchain ecosystem of the region for emerging finance markets.
The Kii ecosystem is made up of three solutions:
The company was founded by financial industry veterans who personally experienced the major pain points with traditional systems for business payments and remittances involving multiple countries in the region. Transferring money internationally was notoriously slow, expensive and labor intensive – requiring endless paperwork with banks in different locales.
They realized that digital assets and blockchain technology could significantly alleviate these issues if the right infrastructure was in place. This led them to establish Kii Global with the mission to provide that infrastructure and associated products to transform cross border transactions for enterprises across Latin America.
While the Kii Global team recognized the promise of digital assets for improving business payments, building enterprise-grade infrastructure from scratch presented prohibitive barriers.
Some of the major challenges they faced included
It was clear Kii Global needed to find a partner who could provide a purpose-built exchange solution to overcome these barriers to rapidly launch products for their target customers.
After evaluating alternatives, Kii Global selected AlphaPoint to provide a white-label digital asset exchange platform with the features and capabilities aligned with their business goals.
Some of the key benefits that drove AlphaPoint’s selection included:
Within just months of licensing AlphaPoint’s digital asset exchange, Kii Global was able to launch products tailored for cross-border business payments across Latin America – onboarding users rapidly Traction exceeded expectations with monthly transaction volume topping $20 million within the first four months. The exchange continues to expand, providing the core infrastructure enabling tokenization of real world assets locally – one of the biggest emerging use cases for blockchain technology.
The success unlocking transformative digital asset fintech innovation in Latin America quickly demonstrates several key learnings:
The ability to leverage AlphaPoint’s tailored yet adaptable exchange solutions was instrumental for Kii Global to rapidly deliver innovative fintech products addressing major needs in Latin America. It exemplifies how AlphaPoint’s infrastructure technology can equip pioneering companies worldwide to deploy digital asset innovations at enterprise scale.
Watch our latest webinar with Kii Global CEO & Co Founder Alex Cavallero now!
Bancolombia Group has ventured into the digital assets market with the introduction of Wenia.
Waanx Exchange Boosts Efficiency and Stakeholder Confidence with AlphaPoint's Digital Asset Trading Solution.
Zipmex facilitated over USD $125m in trading within the first eight-months of operating in South East Asia, and is also licensed in Australia under the scope of the Australian Transaction Reports and Analysis Centre.
Using AlphaPoint’s Asset Digitization Software, First Bullion completed an STO within 3 months, the first asset-backed token offering approved by CEZA.